This course aims to lead the student through Public Relations (PR) as a strategic communication process that aims to build and maintain a positive image, reputation, and relationship between an organization or individual and its target audience, stakeholders, and the public at large. The goal of PR is to influence public perception, understanding, and opinion about the entity it represents.
BAM 511 BUSINESS COMMUNICATION AND NEGOTIATION00:00
GBC 503 PUBLIC RELATIONS00:00
BAM 512 BUSINESS ETHICS AND INTEGRITY00:00
MBA 517 PRINCIPLES OF MANAGEMENT00:00